国际营销英文课件.pptxVIP

I n t e r n a t i o n a l M a r k e t i n g;What Should You Learn?;Global Perspective Equities and eBay – Culture Gets in the Way;Culture’s Pervasive Impact;Birthrates (per 1000 women);Patterns of Consumption (annual per capita);Consequences of Consumption;Human Universals – Myth of Diversity;Definitions and Origins of Culture;Origins, Elements, and Consequences of Culture;Geography;We All Love Flowers – Why?;History, the Political Economy, and Technology;Social Institutions;Social Institutions;Social Institutions;Elements of Culture;Hofstede’s Indexes Language, and Linguistic Distance;Elements of Culture;Metaphorical Journeys through 23 Nations;Cultural Knowledge;Cultural Sensitivity and Tolerance;Cultural Change;Cultural Borrowing;Similarities – An Illusion;Resistance to Change;Planned and Unplanned Cultural Change;Consequences of Innovation;Summary;Summary