CustomerRelationshipManagement培训课件资料.pptxVIP

Ogilvy Interactive TeamCustomer Relationship Management (CRM)Vladimir M JordanovDecember 2nd, 2000Oglivy Interactive Beijing Boot-campCustomers?Who are these guys?What is CRM?In-depth analysis of customer behavior and attributes.Applying of the achieved knowledge in the formulation of marketing campaigns, strategies and treatment plans.More than just a set of technologies – it is a process.Why CRM?Company existence – quest for profit.Three ways to increase the profitability of the customer baseAcquire more customersOptimize the value of the existing customersRetain the right customers longerAc