big-data-大数据介绍(全英).pptxVIP

Big DataWeiping Chen第一页，共75页。Topics第二页，共75页。What is Big Data?Why ‘Big Data’ is a big deal?NoSQL vs SQLHow to Deal with Big Data?What’s Hadoop/MapReduce?RDBMS vs Hadoop/MapReduceBig data players/Software Tools/PlatformsExamples 第三页，共75页。第四页，共75页。第五页，共75页。第六页，共75页。What Is Big Data?第七页，共75页。Capturing and managing lots of informationWorking with many new types of data Structure/UnstructuredExploiting these masses of information and new data types with new styles of applicationsBigger than Terabytes volume, variety, velocity, variabilityWhy ‘Big Data’ is a big DealBig data differs from traditional information in mind-bending ways: Not knowing why but only what The challenge with leadership is that it’s very driven by gut instinct in most casesAir travelers can now figure out which flights are likeliest to be on time, thanks to data scientists who tracked a decade of flight history correlated with weather patternsPublishers use data from text analysis and social networks to give readers personalized news.health care is one of the biggest opportunities, If we had electronic records of Americans going back generations, wed know more about genetic propensities, correlations among symptoms, and how to individualize treatments.Google map search correlate to “Open retail store etc.”第八页，共75页。What This Means for You第九页，共75页。 Big Data can help a company do many things:Profile customersDetermine pricing strategiesIdentify competitive advantagesBetter target advertisingInform internal research and product developmentStrengthen customer serviceMain steps in adopting an analytical system第十页，共75页。What Will We Analyze?Do We Buy or Build?Are We Ready to Invest?Do We Understand the Impact?Challenges第十一页，共75页。Information growthProcessing powerPhysical storage disk capacity increase dramatically 100 MB/S read from disk (bottle neck) data seeking time is slow than data transferringData issuesCostsRecently IT Trend第十二页，共75页。Commodity hardwareDistributed file systemsOpen source operating syst