课件市场营销原理英文原版.pptVIP

课件市场营销原理英文原版 Creating and Capturing Customer Value Define marketing and outline the steps in the marketing process Understanding the Marketplace and Customer Needs Designing a Customer-Driven Marketing Strategy Preparing an Integrated Marketing Plan and Program Building Customer Relationships Capturing Value from Customers The Changing Marketing Landscape Topic Outline What Is Marketing? Marketing is a process by which companies create value for customers and build strong customer relationships to capture value from customers in return Understanding the Marketplace and Customer Needs Cust