bec-module-4-剑桥商务英语初级.pptVIP

Module 4 4.1 International Business 第一页，共23页。 1.Can you name ten classroom objects? What are they? Classroom objects 2 Where was each thing made? Why do countries import and export these things? Discussion projector 投影仪 laptop 笔记本电脑 screen 屏幕 loudspeaker 扩音器 microphone 麦克风 DVD player DVD影碟机 electronic board 电子(diànzǐ)板 recorder 录音机 platform 讲台 whiteboard 白板 record player 录音机 第二页，共23页。 producer: manufacturer 生产商 customer: clients 顾客(gùkè) warehouse: storage 仓库 competitor: rival竞争对手 port 港口 wholesaler 批发商 retailer 零售商 Consumer: user 消费者 customs 海关(hǎiguān) clothing 服装 第三页，共23页。 Customer Consumer The customer is an organization or person that purchases a product, but it not necessarily is the end user of the product. The consumer is the end user of a product and actually consumes the product. Customer 我们把这一术语定义为交易中的一个(yī ɡè)角色，它适应于供应链上的任何一方。由此可见，最终的客户是供应链终端的消费者。 第四页，共23页。 Reading: Fashion industry crisis after EU import ban Topic sentence Causes Effects Text Structure Analysis 第五页，共23页。 Topic sentence The Fashion industry in Europe is facing its biggest crisis in recent history. Causes The introduction of import controls in June by the European Trade Commissioner Effects 1. many small companies are suffering … 2. some European countries are in favor of the import restrictions. 3. Mr. Mandelson is in a difficult position (in dilemma). 第六页，共23页。 Reading Comprehension 1.Why could some clothing retailers have empty shops at Christmas? 2.Why are small companies suffering? 3.Which countries are in favor of the import restrictions? 4.Please explain Mr. Mandelson’s situation? 第七页，共23页。 Listening : Views on import controls 对控制进口(jìn kǒu)的看法 Pros and Cons: 赞成(zànchéng)与反对的理由 1. pros: be for the import controls 2. cons: be against import controls Listen to the news item again and correct th