9旅游产品分销.pptxVIP

Unit 9 Marketing of Tourism Products 旅游产品的分销 Learning objects: 学习目标Learning objects: 学习目标Learning objects: 学习目标1. Definition of marketingMarketing involves interrelationship the interaction and among consumers and products of goods and services, through which ideas, products, services and values are created and exchanged for the mutual benefit of both groups.2. Services marketingThe key marketing characteristics that distinguish services from goods are:Intangibility: The actual tourism service cannot be seen, touched or tried prior to its purchase and consumption Inseparability: Production