商务沟通文字沟通.pptx

Part 4 Report Writing; ;Definition of Report:;Why do we need to write reports? p294;Why do we need to write reports? p294;Why do we need to write reports? p294; Presents information/data/research Uses short, concise paragraphs and bullet-points A more standard format organized into separate sections (executive summary/ recommendation) A greater number of headings (including subheadings) and Visual aids (tables, lines, bar chart, pie chart) Third person pronouns and no contractions or slang A length from five pages to several hundred Content designed for internal and/or external audiences ;; How to write a business report?; Audience analysis; Audience analysis;Evaluating the quality of data already available; Evaluating the quality of data already available; Evaluating the quality of data already available; Evaluating the quality of data already available; Evaluating the quality of data already available; Evaluating the quality of data already available; Evaluating the quality of data already available; Evaluating the quality of data already available; Evaluating the quality of data already available; Evaluating the quality of data already available; ;1) IntroductionThe introduction is where you give the reader of the task set and what you intend to cover.The introduction is a good time to include the statement of aims and objectives; this is when you say what you are planning to do andhow you are going to do it.;;;;Problems in findings --Fail to make a distinction between facts and opinions Eg: Facts: A new Ikea store opened. We do not have Danish brochures. A new IKEA store opened, attracting business away from other shops. We do not have Danish brochures, so people can not better understand and appreciate our products.;;;;;3) Conclusion Problems: misunderstand the instruction Possible contract with big hotel chain refurnishing twelve hotels We also have