某咨询_三星对西门子的竞争分析.pptxVIP

SAMSUNG010605BJ-kickoff2CONFIDENTIALMobile Handset Competitor Analysis: SiemensSAMSUNG ELECTRONICS CHINA (SEC China)August 20, 2001This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey Company. This material was used by McKinsey Company during an oral presentation; it is not a complete record of the discussion.SAMSUNG010605BJ-kickoff2OVERVIEW OF COMPETITOR ANALYSIS FRAMEWORK1. Background information4. Value chain strategyLocationRegistered capitalManagementteamEquitystructureFocus onMarketing, advertising and promotionDistribution (channel and sales force)Starting yearNumber of employeesEra analysis2. Strategy 5. Organization and ownershipMissionVisionCorporate strategyMarket positionOrganization structureOwnership structure3. Product/market 6. Financial performanceKey product offeringsKey customersValue propositionGeographic focusPricingSales Profit SAMSUNG010605BJ-kickoff2KEY ISSUES TO PROBE - SIEMENSStrategyWhat does Siemens aim to be in 2005 in mobile communication?How are Siemens’s product and value delivery system strategies different from its competitors’?What will be Siemens’s future products and which segments of the market will it target at?In which segment of the market is Siemens strong or weak?What is the key success factors for Siemens to pick up market share quickly since 1999?How does Siemens’s distribution channel differ from its competitors’?How capable is Siemens in RD, manufacturing, sales and marketing?With a broad product portfolio, how does Siemens organize or reorganize itself?How does Siemens perform and is its performance expected to improve further?Product/marketValue chainstrategyOrganization ownershipFinancialperformanceSAMSUNG010605BJ-kickoff2BACKGROUND INFORMATION1. Background information4. Value chain strategyLocationRegistered capitalManagementteamEquitystructureFocus onMarketing, ad