研一上学期管理经济学ichap.pptxVIP

Chapter 1The Fundamentals of Managerial EconomicsChapter OverviewChapter OneIntroductionThe managerEconomicsManagerial economics definedEconomics of Effective ManagementIdentifying goals and constraintsRecognize the nature and importance of profitsUnderstand incentivesUnderstand marketsRecognize the time value of moneyUse marginal analysisLearning managerial economics1-Chapter OverviewIntroductionChapter 1 focuses on defining managerial economics, and illustrating how it is a valuable tool for analyzing many business situations.This chapter provides an overview of managerial economics.How do a