BU战略计划基本.pptxVIP

BU Strategic Plan Basics;;;;;;BU STRATEGIC PLAN DEVELOPMENT;INDUSTRY DYNAMICS AND IMPLICATIONS;SEGMENT ANALYSIS;;;;;SCP APPLIED TO LEXMARK;RESULTING OPPORTUNITIES AND RISKS FOR LEXMARK;COMPETITIVE ASSESSMENT;CAPABILITY PLATFORM: ASSESSING SOURCES OF COMPETITIVE ADVANTAGE ;;RANKING YOURSELF AGAINST THE COMPETITION;BENCHMARK PERFORMANCE AGAINST RELEVANT INDUSTRY KPIs;KPIs;INTERNAL ASSESSMENT;;;;;;INTANGIBLE-ASSET CHECKLIST;;;WHERE TO COMPETE?;WHERE TO COMPETE?;VALUE PROPOSITION;‘We will serve the fast-growing segments of the network printer market with high-quality, technologically advanced pro