播客广告的投资回报率是2.42倍（英）.docxVIP

Conversion Benchmarks July 2020 Summary The Podsights Advertising Benchmark report is meant to help brands and agencies understand podcast advertising performance by industry. If you would like to measure attribution on your next campaign, you can talk to us at sales@ Data Collection Data for this study was collected and analyzed in aggregate from all Podsights campaigns. The aggregated data has been anonymized and does not identify individual brands or publishers. Attribution Methodology Podsights de?nes a conversion rate as the number of attributed users that visited the site divided by the unique users that downloaded an episode. An attributed user is someone from a household that downloaded a podcast and visited a brand’s digital property. Privacy Note We utilize IP matching to identify distinct households and do not collect any demographic information from listeners other than their approximate location at the time of impression. October 2018-July 2020 1.2B 532 232 $28M Conversion Rates Conversion Rates 1.13%96% 1.13% 96% Benchmarking Conversion Rates for Podcast Advertising Average Conversion Rate by Industry Purchase Conversions for Attributed Visitors 7.71% above 1% $34.3M $34.3M $2.42 Return on Ad Spend (ROAS) Average Purchase Conversion Rate by Industry 3.12% 3.12% Lead Conversions for Attributed Visitors 9.25% above 1% Average Lead Conversion Rate by Industry Install Conversions for Attributed Visitors 3.24% above 0.5% Average Install Conversion Rate by Industry Frequency Benchmarks What is Frequency? Frequency measures how many times you are exposing the same user to the same ad or brand We look at the overlap of audiences between episodes, podcast and determine an exact frequency number Paired with our onsite pixel, Podsights can determine the number of downloads before a visit and then purchase. Average Frequency Across Campaigns Average Frequency by Industry Appendix IndustryCount Industry Count Technology 103 Home 64 Education 53 Fashion 5