娱乐美联英语电玩行业的数码分水岭随这个圣诞假期而至.docxVIP

百度文库 - 好好学习，天天向上 百度文库 - 好好学习，天天向上 - - PAGE 10 小编给你一个美联英语官方免费试听课申请链接： ：娱乐英语 电玩行业的数码分水岭随这个圣诞假期而至 SEATTLE — This holiday season could be remembered as a digital watershed for the games business, the moment when the old way of selling video games — on discs in boxes— finally gave way to downloads. 西雅图——这个圣诞假期可以被视为游戏行业的数码分水岭，以盒装光盘销售游戏的旧方式最终被下载取代。 The industry has been pointed in thisdirectionfor years.But the signs of a sharp turning point have piled up in the last month, as new data points have painted conflicting pictures of the game industry. 多年前就有人指出，这是电子游戏行业未来的方向。但深刻变革的转折点一直在酝酿当中，直至上个月才真正到来。不过，新的数据为这一行业描绘了种种互相矛盾的画面。 On one hand, recent market research shows that physical game sales declined in November, and GameStop, a leading retailerr,eported disappointing earnings that made its stock tumble. 一方面，最近的市场研究显示， 11 月，实体游戏的销量显著下降，顶尖零售商 GameStop 的盈利令人失望，导致其股价下跌。 On the other, game companies swear that things are going great. Big titles are setting sales records, and Sony, the leading maker of game consoles, says the latest PlayStation has been sellingat a fasterclipthan any previous generation of the hardware. 另一方面，游戏公司说他们的生意非常好。大公司创下了销售记录，电视游戏设备的顶尖生产者索尼公司称，公司最新的PlayStation的发售比以往每一代的硬件都快。 Why the disparity? 为什么会有这种落差？ A number of factors are at play, but none as significant as the in’dsusmtarrych toward a future of games downloaded over the Internet rather than bought in stores, analysts said. All mobile games are delivered over the Internet, as are nearly all PC games. But the transition for console games— the biggest segment of the business — has been far slower. Large game files could take hours to download and quickly fill a conso’les hard drive. 分析师们说很多因素在起作用，但最重要的是行业的趋势是从互联网下载游戏，而不 是从实体店购买游戏。所有手机游戏都是从网上购买的，大多数电脑游戏也是如此。但是电视游戏（这个行业最大的一块）的步伐一直较为缓慢。大型游戏文件需要花好几个小时下载，会很快装满电视游戏设备的硬盘。 Now, faster broadband speeds and the bigger hard drives in the latest generation of consoles are reducing those obstructions. 现在，有了更快的带宽，新一代的电视游戏设备也有了更大的硬盘，这些障碍就消除 了。 “It finallyfeels like