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Coffee is worth approximately $50-60bn per annum in terms of world sales. It is a truly
international commodity, and today more than 50 countries in the world grow coffee beans.
(example) ______I_____. ICO organization helps coffee producers and promotes coffee
conumption worldwide.
ICO estimates that world production next year will reach 97.5 million bags.11.3
million bags higher than the current year. (8) ____________. As the largest producing
country, Brazil is particularly important in the coffee world. In 1994 Brazil was
responsible for 25% of world production, Colombia was next with 13.4%, Indonesia had
7.5%, Mexico 4.7%, Guatemala 3.8% and Ethiopia and Vietnam were equal with 3.4%.
Coffee is a tough crop, and can be grown in areas where it is difficult or impossible
to grow other crops. (9) However, disease is always problem for coffee production, as
we can see in some parts of South America at the moment.ICO is active in educating farmers
about avoiding disease and dealing with problems when they occur.
The distribution chain varies from country to country, explains Pablo Dubois. In
most countries the smaller farmers sell their crop to a local trader, who then sells
it on to exporters. There are, however, other distribution systems. (10) ____________.
Some countries, like Vietnam, have special government marketing organizations for
coffee.
Coffee prices often vary greatly from one year to the next. In 1997, for example,
there was a large rise in the world price, which was immediately felt by the consumer.
Rising prices always result in a drop in sales, which will have a bad effect on those
developing countries, which are highly dependent on foreign exchange from coffee exports.
(11)____________.
In the opinion of Pablo Dubois,
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