奥美经典之作从无到有创建品牌(ppt 61页)课件课件.pptxVIP

“ Building A Brand From Scratch从无到有创建品牌;A Brand Is … 品牌是...;A Brand Is … 品牌是...;;;An Example : Nike 例子：耐克;;The Connection 关系Triangle 三角形图;Nike Connection 耐克 Triangle 关系三角形图;One Mistake : Nike耐克的一个错误;;;Lessons From Nike从耐克吸取的教训;;;Left Bank Café President Enterprise左岸咖啡馆统一企业集团;Background 背景;Background (Cont’d) 背景 ;Background (Cont’d) 背景;Background(Cont’d) 背景;Background (Cont’d) 背景;Package 包装;Place 产品放置;Place (Cont’d) 产品放置;Price 价格;Product 产品 ;Brand Concept 品牌概念; An airline kitchen ? Coffee from an airline kitchen, as specially prepared for first-class pa