GRE阅读练习：科技与时尚单品的完美融合.docxVIP

Word文档下载后（可任意编辑） 第 第 PAGE 1 页 共 NUMPAGES 1 页 GRE阅读练习：科技与时尚单品的完美融合 GRE阅读训练：GRE阅读练习：科技与时尚单品的完美融合 GRE考试精品课程指导  AMONG stewards of big luxury brands Angela Ahrendts, the boss of Burberry, is probably the geekiest.  Burberry的老板Angela Ahrendts可能是所有的大型奢侈品牌管理者中最不招人喜欢的。  Her main achievement has been to make the 150-year-old British company the most technologically savvy of its peers.  他的主要成就就是使这所150年历史的英国老牌企业成为同行中的技术型企业。  Burberry plans to be the first luxury company that is fully digital end to end, she boasts.  她夸口说Burberry计划成为第 一家完全数字化的奢侈品企业。  But what can she do for Apple, which on October 14th said it would poach her to run its retailing operations?  但是苹果于10月14日宣称会插手她的零售业务，对此她又能有什么办法呢?  Probably the opposite: revive a sense of style at a tech firm that has lately looked a bit dowdy.  也许相反，在一家科技公司恢复一种风格有点过时。  Many purveyors of luxury fret about cheapening their wares by selling them online.  很多奢侈品供应商担心在网上销售会降低商品价格。  Of the 100 biggest luxury brands just 56 have transactional websites, according to Exane BNP Paribas, an investment bank.  据Exane BNP Paribas ，一家投资银行称100家顶级奢侈品牌中只有56家有网上交易平台。  Ms Ahrendts, an American who took over Burberry in 2006, had no such hangups.  Ahrendts女士，这位于06年接管Burberry的美国人不这么认为。  Not content with flogging calfskin trench coats online, she has deployed every platform, device or bit of software she could think of to romance customers and spark collaboration among employees and suppliers.  不满足于仅在网上出售皮制品，她已在各个平台全面铺开，用所能想到的一切设备吸引顾客，希望与顾客擦出火花。  iPad-wielding salespeople in Burberry stores can look up what customers have already bought, and suggest what might take their fancy next.  Burberry的店员手持IPAD随时记录顾客的购买信息，并预测他们的可能喜好。  Ms Ahrendts should add pizzazz to Apples bricks-and-mortar shops, which are the most profitable in America measured by sales per square foot.  Ahrendts应该投入更多精力在美国每季度盈利最多的苹果实体店上。  But that seems a small job for a woman who last y