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Economy and Premium Economy,
Air France’s move upmarket for each and every passenger
1September 2013
1
Comfort, attention to detail and pleasure; three convictions, three priorities un- derpinning Air France’s commercial strategy and its “Best Beyond” upmarket positioning. With a single objective: offer the best product on the market and make a difference with the service offered.
As part of the first phase in the Company’s move upmarket for all its customers, Air France is unveiling its new offer in Economy and Premium Economy cabin classes. The new Business and La Première offers will follow in 2014. The first flight equipped with the new Air France cabins will operate in summer 2014.
More comfort, more attention to detail, more pleasure
Upcoming in 2014
BestBeyond, Air France’s long-haul ambition
In Economy class, there is a new fully-revised seat, with more legroom, a new seat cushion, more comfortable headrests and a wider tray table. The seat has been ergonomically-redesigned to guarantee optimum comfort. The seat also features new functionalities including an electric socket, headphones holder, etc.
In Premium Economy, more comfortable seat cushions and a multi-position footrest further enhance this cabin class launched in 2009, and praised by our customers.
As for entertainment, choosing a programme has never been as quick and easy. Wide touch screens with High Definition images are now available, offering over 1,000 hours of music, movies, TV series and many other programmes available on demand.
The meal service has also been upgraded, with a second hot dish and new gourmet offer (candies, ice-cream) to make the trip even more pleasant and enjoyable.
Available on board since 1 September 2013, this new dining offer is presented in eco-designed tableware designed by the Catalan designer Eugeni Quitllet.
Families and particularly children are at the heart of Air France’s attentions. Orga- nic produce adapted to the tastes of infants and young children, new
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