K公司集权式的财务管理模式研究.pdfVIP

内容摘要：改革开放以来，国民经济进展迅速，城市化进程的速度不断加快，城镇 居民人均收入不断提高，男性居民对于男装需求总量在不断增加，同时，人们的消费观念也 在不断的进展改变，对于男装品牌意识愈发猛烈。基于人们对于消费观念的改变和消费能力 的提高，国外男装品牌逐渐进入中国市场抢占市场份额，与此同时，也造就了一批国内男装 集团企业的迅速进展和壮大，借助于男装品牌公司的品牌效应，随之成立了一大批不同品牌 的男装零售集团公司。目前，国内男装零售集团公司的集团化治理水平普遍不高，尤其突出 地体现在财务治理水平上。集团公司的治理核心是财务治理，随着集团公司的进展规模越来 越大，财务治理上的问题相应就凸显的比较明显，尤其在男装零售集团公司的进展初期阶段 。因此，国内男装零售集团公司在外部经济环境不理想的情况下，急需提升集团公司的核心 竞争力，亟待结合内外部环境因素的影响，不断去强化零售集团公司的财务治理水平和财务 战略目标，寻求适合本品牌男装零售集团公司的财务治理模式，财务治理模式的选择对于集 团公司的内部资源整合、财务战略目标达成以及集团战略目标实现均具有重要的意义。 关键词 ：K公司 集权式 财务治理 模式 Abstract: Since the reform andopening up, the rapid economic development, accelerating pace of urbanization,urban residents per capita income is constantly increasing, resident males formens total demand is increasing. At the same time, peoples consumption conceptalso in constant development and change, for mens wear brand awareness of theincreasingly strong. Based on the enhancement of people for the change ofconsumption concept and consumption capacity and foreign mens clothing brandgradually into the Chinese market to seize market share. At the same time, butalso created a rapid development of a number of domestic mens group enterpriseand growth, with the aid of mens brand, brand effect, subsequently set up alarge number of different brands of mens clothing retail group. At present,the group of domestic mens retail group management level is generally nothigh, especially in the financial management level. Group company management isthe core of financial management, with the group of companies are becominglarger and larger in scale, financial management problems corresponding tohighlight the more obvious, especially in mens wear retail group in the earlystage of the development of the. Therefore, mens domestic retail group in theexternal economic environment is not ideal urgent need to enhance thecorporations core competitiveness, urgent with the influence of internal andexternal environmental factors, continue to strengthen