201623410550-欧育文-大数据时代下的定制家居行业网络精准营销研究.pdfVIP

大数据时代下的定制家居行业网络精准营销研究 内 容 摘 要 随着经济的发展，人们开始注重自己的生活需求，传统的家具与家居环境已无法 让人们满意，定制家居开始盛行。消费者们追求个性、时尚的家居环境与符合心意的 全屋家具定制，使得定制家居行业大有可为。各大商家结合大数据时代，运用网络精 准营销手段去推广，本文就定制家居行业如何在大数据时代下运用网络精准营销进行 研究。多角度的研究定制家居行业的网络营销，让定制家居更全面、精准地服务人们， 对当今时代是有重要的现实意义。 此外，研究与分析大数据背景下的网络营销策略，对于加快企业网络营销的发展 具有重要意义。本文运用文献研究法，案例分析法，参考大量的书籍以及相关的文献 进行研究分析，为定制家居行业提供一些意见，让其完善营销模式与方式使得企业可 以更加顺利地发展。这种基于大数据背景下的指导不仅可以不断提高企业的网络营销 水平，更有助于满足消费者需求，因此具有重要现实意义。 关键词：大数据时代；定制家居；网络营销；精准营销 I Research on Network Precision Marketing of Customized Home Furnishing Industry in the Era of Big Data Abstract With the development of the economy ， people begin to pay attention to their life demand ， traditional furniture and household environment has been unable to make people satisfied ， custom household began to prevail 。 Consumer people pursue individual character ， fashionable household environment and the whole house furniture that accords with the intention is bespoke ， make bespoke household industry has great potential 。 In combination with the era of big data ， each major business applies network precision marketing to promote 。 This paper studies how to apply network precision marketing in the customized home furnishing industry in the era of big data 。 It is of great practical significance to study the network marketing of customized home furnishing industry from multiple angles to make customized home furnishing more comprehensive and accurate to serve people 。 In addition ， the research and analysis of network marketing strategy under the background of big data is of great significance to accelerate the development of enterprise network marketing 。 This paper USES the literature research method ， case analysis ， reference