201626090345罗铎灏-论五洲房地产公司市场营销策略（最终稿）.pdfVIP

论五洲房地产公司市场营销策略 内 容 摘 要 近年来，房地产的竞争变得异常的激烈，怎样能够在激烈的市场竞争里面锋 芒毕露，做好营销管理是房地产公司的当务之急。当前，我国房地产企业资金回 收缓慢，企业利润低，企业发展滞后等现象导致销售不尽如人意，房地产销售在 管理方面还有着很多的问题。如何找到更多商品的优点来提升顾客兴趣，不停的 创造新的营销方式来提升自身的竞争力是目前房地产公司亟待解决的问题。本文 通过分析房地产企业的现实背景，运用营销管理的 4P 理论，对五洲房地产公司 的营销现状进行分析研究，了解当前公司在营销管理过程中存在的不足，针对产 品的差异化不明显、产品促销方式滞后以及产品质量管理压力大等方面的问题， 针对性地提出了明确公司营销策略的不足、提升产品质量等方面的改善意见，期 望能够给五洲房地产公司市场营销策略的制定提供一定的参考，同时给同类房地 产企业一个借鉴样本。 关键词:五洲房地产；市场营销；策略 I On the Marketing Strategy of Wuzhou Real Estate Company Abstract In recent years, real estate competition has become very fierce. How to stand out in the fierce market competition is the top priority for real estate companies. At present, the slow recovery of funds, low profits and lagging development of real estate enterprises in China lead to unsatisfactory sales. There are still many problems in the management of real estate sales. We have found the advantages of more commodities to enhance customers interest and constantly create new marketing methods. Real estate is actually a brand competition, and marketing is an indispensable means to create a brand. Therefore, whether we can formulate useful marketing forms will have an impact on the sustainable development of real estate in the future. Based on the real background of real estate enterprises and the 4P theory of marketing management, this paper studies the current marketing situation of Wuzhou real estate company, and finds that the existing problems in the marketing management process of the company include the unobvious product differentiation, the lagging of product promotion methods, and the great pressure