201623410215-黄子琪-中美贸易摩擦背景下中小服装企业发展战略研究.pdfVIP

中美贸易摩擦背景下中小服装企业发展战略研究 内 容 摘 要 本论文先是分析了中美经贸摩擦对中小服装企业的影响，发现中美经贸摩擦 显著影响了国内中小服装企业的经营环境。然后运用案例研究的方式，以 BC 服 装有限公司为例，分析在中美贸易背景下我国中小服装企业所面临的问题。通过 互联网和走访调查收集资料，运用 SWOT 矩阵分析 BC 服装有限公司内外部环境， 结合内外呼环境分析的结果找出了 BC 服装企业所面临的机遇和挑战，并给出了 一系列的解决方法，最后得出结论 BC 服装有限公司合适的发展战略为 WT 战略组 合，并提出具体的对策。 关键词：中美经贸摩擦；中小企业；服装；战略研究 I Research on the development strategy of small and medium- sized garment enterprises under the background of Sino US trade friction Abstract This paper first analyzes the impact of Sino-US economic and trade frictions on small and medium-sized garment enterprises, and finds that Sino-US economic and trade frictions significantly affect the business environment of domestic small and medium-sized garment enterprises. Then using the case study, taking BC Clothing Co., Ltd. as an example, this paper analyzes the problems faced by Chinas small and medium-sized clothing enterprises in the context of Sino-U.S. trade. Through the Internet and interviews, we collected data, used PEST analysis method and SWOT matrix to analyze the internal environment of BC Clothing Co., Ltd., combined with the results of no call environment analysis, we found out the opportunities and challenges BC clothing enterprises faced, and gave a series of solutions, and finally concluded that the appropriate development strategy of BC Clothing Co., Ltd. is wt strategic combination. Key words:Sino US economic and trade frictions；Small and medium-sized enterprises； clothing ；strategic research II 目 内容摘要I AbstractII 一、绪 论 1 （一）研究背景1 （