201623410227-梁健彬-好想你网络营销体系研究.pdfVIP

好想你网络营销体系研究 内 容 摘 要 如今红枣类加工产品竞争程度日益激烈，企业如果想在竞争中取得一席之 并长久发展下去，那么唯有遵循市场需求定律，根据市场情况调整自身的营销策 略。网络营销在现在众多的企业营销模式中起着不可替代的作用，好想你枣业股 份有限公司是我国第一家枣类上市企业，从传统营销模式大幅度转变成网络营销 模式，尽管初况尚好，但是在网络营销的推广以及运营中还存在许多不足。 本文将好想你公司作为研究对象，首先整理参考了国内外网络营销的研究现 状，分析了该公司的内部环境、行业竞争现状，发现其网络营销实施过程中的不 足，并分别从产品、价格、渠道、促销四个方面提出了一系列优化方案。 关键词：好想你枣业；网络营销；营销策略 I Research on the Network Marketing System of Haoxiangni Company Abstract Nowadays, the competition of jujube processing products is increasingly fierce. If enterprises want to get a place in the competition and develop for a long time, they have to follow the law of market demand and adjust their marketing strategies according to the market situation. Network marketing plays an irreplaceable role in many enterprise marketing modes. Fortunately, you jujube Co., Ltd. is the first listed jujube enterprise in China. It has changed from traditional marketing mode to network marketing mode by a large margin. Although the initial situation is good, there are still many deficiencies in the promotion and operation of network marketing. This paper takes Haoxiang company as the research object. Firstly, it summarizes and references the research status of Internet marketing at home and abroad, analyzes the internal environment and industry competition status of the company, finds the shortcomings in the implementation of Internet marketing, and puts forward a series of optimization schemes from four aspects of product, price, channel and promotion. Key words: Haoxiangni Jujube Co., Ltd.; network marketing;marketing strategy II 目