旅游表演的文化产业生产模式.pdfVIP

旅游表演的文化产业生产模式 : 深圳华侨城主题公园个案研究 作者： 李蕾蕾 | 张晗 | 卢嘉杰 | 文俊 | 王玺瑞 The Production Mode of Tourism Performing Art as a Cultural Industry : A Case Study of the Theme Park in Shenzhen Overseas Chinese Town Abstract : Performing art is now becoming a very important attraction and the source of tourist experiences. As the earliest and most successful theme parks cluster , Shenzhen Overseas Chinese Town (OCT) has developed a comprehensive tourism performing products systemwhich is characterized with band wagon touring and evening music and dancing on large stage as flagship attraction and other types of spots performances , festivals , activities , video media dependent shows , etc. The production chain of a large performance usually consists of eleven stages : idea or conception creation and finance searching , performing site and stage production , performing related devices and services purchase , rehearsing , interim testing , marketing , formal performing on site , post development of performing product , copyright product development and sale , and finally the exporting of local theme parks. The production systemof tourism performing art as a type of cultural industry is a complex system with a core production chain and other directed and in directed industries. The tourism performing art in OCT is a combination of art and commercial , which takes account of both profit and public interests with a characteristic of a divided business cooperation among the headquarter and branch businesses in other parts of the country. With creative and on going change of products , the tourism performing art in OCT has formed a Fordist and post Fordist cultural industrial production mode. Key words : cultural industry ;theme park ;Shenzhen OCT;tourism performing art industry 表演活动是旅游体验的重要来源 , 并逐渐成为当代中国旅游景点 ( 区) 的亮点 ( 徐菊 凤,2004 ; 刘振宾 2003) 。以吸引游客观看和参与为意图、在