Cosmetic Online Marketing Strategy：Customization and Personalization 化妆品网络营销策略----定制化与个性化.docxVIP

Lesson 3 Cosmetic Marketing Strategy 化妆品营销策略 Task 1 Cosmetic Online Marketing Strategy：Customization and Personalization 任务一：化妆品网络营销策略定制化与个性化 The descriptor “Game changer” has been used by many industries. Technology is contributing in making an industry game changer but cosmetics industry has completely altered the traditional form and has evolved as a revolutionary business model innovation. In the fast moving consumer goods (FMCG) and retail sector, the cosmetics industry is evolving with trends and consumer behavior. Over the last few years, some trends have emerged to redefine the future of beauty. Customized cosmetics being one of the many trends have been catching the eyes of many customers but the industry is in its nascent stage for entrepreneurs. The customized cosmetics industry evolved by finding a connection between micro-trends and macro-consumer needs, which are readily shifting. So the real question here, is it justified to invest in something that has become popular due to trend. The industry is creating more micro-trends which are representing serious opportunities. Here we present, the business model, revenue model, features, and the future of the cosmetics. I . Business Model for Online Customizable Cosmetic Industry 1. Understanding the customer’s requirement then creating a product. The company must preferably work in creating customized cosmetics only. The customers are given categories from which they choose the product. After selecting the product, the customer will be asked questions to understand the problem. Depending on the allergies or reaction, the website selects components to be mixed in the product base. The brand with the help of logistic partners will create a customized product and deliver it to customers. 2. Providing customers with a base product and making minor changes according to customers A company which is already in the cosmetics industry can add a service to increase the number of customers and engagement. The custo