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Lesson 1 Cosmetic Market Overview
化妆品市场概况
Task 1 China’s Cosmetic Market
任务一： 认识中国的化妆品市场
I. Market Overview
China’s cosmetics sector has been growing at a fast pace in recent years, in tandem with the rapid development of the economy. According to Euromonitor, retail sales of skincare products in China reached RMB212.2 billion in 2018, while sales of make-up products totalled RMB42.8 billion, representing year-on-year growth of 13.2% and 24.3% respectively. The table below shows how retail sales of cosmetic products by wholesale and retail enterprises above a designated scale have grown since 2013.
Table 1：The Retail Sales of Cosmetic Products from 2013 to 2018
Year
Retail sales (RMB billion)
2013
162.5
2014
182.5
2015
204.9
2016
222.2
2017
251.4
2018
261.9
Source: National Bureau of Statistics of China
The current structure of China’s consumer market of cosmetic products is as follows:
Skincare products: the fastest-growing sector in the cosmetics market.
Shampoos and hair-care products: a market niche becoming saturated, seeing growth decelerating.
Make-up products: this market far from saturated, particularly for enhancement items, such as colour correcting (CC) and blemish balm (BB) cream. Sales of eye make-up products have recorded significant growth in recent years.
Products for children: sales of products designed for use by children continue to soar.
Sunscreen products: these help ensure sales will not slow down during traditionally quiet seasons.
Anti-aging products: cosmetic products that help consumers stay looking youthful and fight aging are increasingly popular.
Sports cosmetics: many consumers who love sports and fitness pursuits are keen to look good as well. They use sports cosmetics that help prevent moisture loss and are anti-odour, anti-sweat, anti-bacteria, packaged in compact, portable sizes.
Cosmeceuticals: consumers are increasingly aware of products that combine cosmetic and pharmaceutical features, such as spot lightening cream, acne treat
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