点点昆明消费联盟项目营销策划书.docVIP

点点昆明消费联盟项目营销策划书 目录 一、市场调研与分析·····················································2 （一）消费总体形势····················································2 （二）具体消费趋势···················································3 （三）打折卡使用情况分析············································4 二、产品分析·····························································7 （一）产品定位························································7 （二）折扣卡的SWOT模型分析·······································7 三、营销策略·····························································9 （一）营销目标························································9 （二）建立4R营销