博尔特媒体推广方桉.pptxVIP

;;承办单位：匡合〔北京〕国际广告传媒;Co-organizer：KuangHe〔Beijing〕International Media Advertisement CO.,Ltd; 08年的鸟巢，博尔特以9.69秒的成绩谱写人类100米跑的新篇章。众多媒体的即时报道，让他迅速成为一颗璀璨的新星。奥运会后，博尔特的首次中国之行必将成为众多媒体的焦点，与之相关的产品和品牌以怎样的媒体组合传播形式，怎样最大程度地呈现在目标消费者面前。这是商家所关注的，同时也是主办方所要做的。 为此，我们特别对各地主流媒体进行全面分析，并针对博尔特作为体育明星的特点制定如下媒体组合策略：;Bolt had written a new chapter of mankind in the 100-meter in 9.69 seconds in the Nest in Beijing 2021. Quickly he became a shinning star by a large number of media`s real-time reports. Bolt’s first time to china has become the hot spot of various media after the Olympics. Inevitably, it will become the focus of the companies and the organizers that how the related product and brand spread and how it present to the consumers. To this point, we do comprehensive, in-depth analysis on the media and make strategies by Bolt`s characteristic as a sports star to promote the media as follows: ;主流媒体抢占先机，区域媒体全面渗透; Bolt will become the focus again in China at the end of 2021;主流媒体介绍;The Mainstream Media;媒体分析〔一〕;Media Analysis Ⅰ;媒体分析〔一〕;Media Analysis Ⅰ;主流媒体传播方案〔一〕;The Mainstream Media Planning Ⅰ;播送媒体： 中央人民播送电台：体育新闻播报 北京交通台：体育新闻播报 腾讯QQ电台：全程跟踪直播 户外媒体： 车内电视 ：新闻播报以及活动信息发布 主力媒体投放时间：2021年12初至2021年1月末;The Mainstream Media Planning Ⅱ;北京： ?北京晚报??京华时报??北京青年报??法制晚报??信报??新京报?北京电 视台 北京人民播送电台等 长沙： ?潇湘晨报??长沙晚报??三湘都市报??湖南日报??当代商报?湖南电视台 湖 南人民播送电台等 成都： ?成都商报??成都日报??华西都市报??成都青年报??成都晚报?四川卫视 成 都电视台 成都人民播送电台等;Ragional Media;区域媒体介绍; Guangzhou： Nanfang City News, Nanfang Daily , Yangcheng Evening News , Guangzhou Daily, New Express, Information Times, Guangdong Statellite TV, Guangzhou TV, Guangzhou Radio and so on . Shanghai: Xinmin Evening News, Liberation Daily, News Time, Oriental Sports , Evening News, Shanghai Daily,WenHui News, Dragon TV,Shanghai TV, Shanghai Radio and so on. Shenzhen: Shenzhen Special Zone Daily, Shenzhen Commercial Daily, Shenzhen Evening News, Jing News, Shenzhen Statellite TV, Shenzhen TV, Shenzhen Radio and so On.;媒体分析〔二〕;Ragion