论传统媒体与网络媒体对网络舆论的引导力.docVIP

PAGE PAGE 24 论传统媒体与网络媒体对网络舆论的引导力 摘要：当下，随着互联网社交的日益成熟，人们开始选择在网上发表自己的日常见闻，或是对社会事件的看法、意见等。由此，不少有关社会热点的舆论开始诞生于网络，形成网络舆论，进而也引发了传统媒体的关注。网络舆论不仅反映着人们的诉求，也体现了信息技术对社会生活的作用，对当今社会愈来愈重要。然而，随之而来的问题也渐渐增多，例如谩骂、攀比、发布虚假信息、进行人肉搜索等。对此，如何引导网络舆论向健康态势发展成为如今媒体融合背景下的重要议题。因此，本文主要分三个部分探讨传统媒体与网络媒体对网络舆论的引导力，从而寻求建立健康网络舆论环境的方法。第一部分是对网络舆论进行较为系统的分析。第二部分则分别探讨传统媒体与网络媒体的特点、引导网络舆论的方式及存在的问题，其中主要运用事实论证的方法来具体说明二者如何引导网络舆论的发展走向，得出二者须优势互补，共同发挥作用的结论。第三部分论述构建健康网络环境的具体方法，首先是对传统媒体与网络媒体如何合作、互动进行分析，其次说明媒体的引导力是有限的，而政府、社会及个人在面对网络舆论时，也应采取措施，共同监督不良网络舆论，才能进一步保障网络环境向健康态势发展。 关键词：传统媒体网络媒体网络舆论引导力 On the Guidance of Traditional Media and Network Media to Network Public Opinion Abstract: Nowadays, with the increasingly mature social networking, people began to choose to publish their daily online knowledge, social events and so on. As a result, many of the social hot spots of public opinion began to be born in the network, the formation of network public opinion, and then also led to the attention of the traditional media. Network public opinion not only reflects the peoples demands, but also reflects the role of information technology on social life, more and more important for todays society. However, the attendant problems are increasing, such as abuse, comparisons, false information, and human flesh searches. In this regard, how to guide the development of public opinion to the health situation has become the background of todays media integration of important issues. Therefore, this article is divided into three parts to explore the traditional media and online media on the network of public opinion guidance, and thus seek to establish a healthy network of public opinion environment. The first part is a systematic analysis of the network public opinion. The second part discusses the characteristics of the traditional media and the network media respectively, and guides the way and the existing problems of the network public opinion. The main reason is to use the method of factual argumentation to explain how the two