企业简介介绍：英汉企业简介的整体区别.pptVIP

英汉企业简介的整体区别;第二，语言上：英语企业简介倾向于“白”，即语调平实、措辞简洁，通俗易懂；用词新颖、善用修辞富有表现力；不乏行业术语，整体语气正式而平和，简单易懂的语言比较容易亲近读者，吸引潜在的合作伙伴和消费者。 而汉语倾向于“雅”，辞藻华丽，描述性强，有时甚至夸大其实；讲究工整对仗，多用排比结构，同时喜欢用一些程式化用语和标语口号式文字；整体语气正式，更具渲染性和号召力。;;英汉企业简介语言特征对比;解析：华丽（Rhetorical）与平实（Plain）; 【例2】 A. 中国中铁股份有限公司是由中国铁路工程总公司以整体重组、独家发起方式设立的股份有限公司。其前身是成立于1950年的铁道部工程总局和设计总局。公司是集基建建设、勘察设计与咨询服务、工程设备和零部件制造、房地产开发和其它业务于一体的多功能、特大型企业集团，成立于2007年9月12日，注册资本128亿元人民币。 B.OSRAM is the world’s number one supplier of automotive lamps and LED for vehicles. OSRAM is also one of the market leaders in the field of electronic control gear (ECG)电子镇流器 for lamps. Business with optical semiconductors is growing rapidly and has taken on major strategic importance. The special display-optic lamp特种光源 sector is also characterized by a high rate of innovation.;程式化（Stylized）与专业化（Specialized）; ［例3］ A. 从“中餐百强企业”、“中国企业500强”再到新加坡特许经营与授权组织（Franchising Licensing Association of Singapore）授予的“年度国际特许经营大奖”、“25大典范品牌”……小肥羊用十年的耕耘，取得了令人欣慰的成就，也为中餐标准化、品牌化、国际化探索树立了典型。小肥羊将继续以天然、健康的品质，快乐、共享的理念，弘扬中华餐饮文化，强壮人类健康体魄；努力成长为世界级的中餐品牌，朝着打造“百年老店”的战略目标奋进。 B. Lamps and lighting systems from OSRAM provide the basis for a beautiful view of things, and ensure safety and comfort, allowing for the efficient use of resources. For more than 100 years, OSRAM has been “passionate about intelligent light”. As a globally operating company, we also explicitly encourage socially and environmentally responsible policies around the world——as well as sponsoring art and culture at home and abroad.;务虚口号（Sloganized）与务实介绍（Pragmatic）; ［例4］ A. 诞生于上世纪末的虎豹集团，信守孜孜以求、永不言退的发展理念，在市场经济的大潮中，任凭浊浪排空，惊涛拍岸，独有胜似闲庭信步的自信，处变不惊，运筹帷幄。尽握无限商机于掌间，渐显王者之气于天地。 B. We (PG) will provide branded products and services of superior quality and value that improves the lives of the world’s consumers, now and generations to come. As a result, customers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders and the communities in which we live and work to prosper.;繁复（Complex）与