sony品牌管理(英文56).pptx

;Corporate ADSony Brand Communication Strategy Zone Advertising Management Support ;The most valuable asset to this company is not its buildings, land, or even its employee. Our most valuable asset is the four letters “SONY”. Norio Ohga at this year’s Entrance Day as well as at many other occasions;;Corporate Brand……SonyPrimary brand which drives a complete brand portfolio.Product Category Brand……Trinitron, Walkman, Vaio etc.Brands which encompass, endorse and organize multiple products/services;Corporate Brand……Sony;The Criteria of a Successful Brand: Unchanging Brand Essence Continue to Create Something New;9、我们的市场行为主要的导向因素，第一个是市场需求的导向，第二个是技术进步的导向，第三大导向是竞争对手的行为导向。八月-21八月-21Friday, August 13, 2021 10、市场销售中最重要的字就是“问”。20:22:4120:22:4120:228/13/2021 8:22:41 PM 11、现今，每个人都在谈论着创意，坦白讲，我害怕我们会假创意之名犯下一切过失。八月-2120:22:4120:22Aug-2113-Aug-21 12、在购买时，你可以用任何语言；但在销售时，你必须使用购买者的语言。20:22:4120:22:4120:22Friday, August 13, 2021 13、He who seize the right moment, is the right man.谁把握机遇，谁就心想事成。八月-21八月-2120:22:4120:22:41August 13, 2021 14、市场营销观念：目标市场，顾客需求，协调市场营销，通过满足消费者需求来创造利润。13 八月 20218:22:41 下午20:22:41八月-21 15、我就像一个厨师，喜欢品尝食物。如果不好吃，我就不要它。八月 218:22 下午八月-2120:22August 13, 2021 16、我总是站在顾客的角度看待即将推出的产品或服务，因为我就是顾客。2021/8/13 20:22:4120:22:4113 August 2021 17、利人为利已的根基，市场营销上老是为自己着想，而不顾及到他人，他人也不会顾及你。8:22:41 下午8:22 下午20:22:41八月-21 ;;;We do not copy. We do things that no one else has done. Masaru Ibuka;;Change is Sony’s Essence Nobuyuki Idei;Digital Dream Kids 1996 ～ Digital Dream Kids are ourselves In this Digital Era, we are a group of people mesmerized by new digital technologies, and continues dream and remain curious just as we were when we were kids!;Digital Dream Kids 1996 ～ ;;;; unconventional　 inspired　 confident　 fresh　 fantastic　 unexpected　 ingenious　 original　 expressive　 fertile　 divergent　 unusual　 iconoclastic　 prodigious　 unconstrained　 audacious　 non-conformist　 unorthodox　 prolific　 ;Sony is a company devoted to the celebration of