移动互联网产业内的企业战略联盟研究——以支付宝公司为例.docVIP

PAGE PAGE 32 移动互联网产业内的企业战略联盟研究——以支付宝公司为例 摘要：竞争与合作是企业间行为研究的两大主题。战略联盟是企业间合作的主要重要形式，在不同的历史时期，不同的产业内，战略联盟有着不同的内涵和表现形式。移动互联网产业属新兴产业，对该领域战略联盟的形成机理、合作方式等问题进行研究具有一定的理论意义和现实意义。 本文在总结相关文献资料的基础上，战略联盟的主要类型进行了概括。进一步从移动互联网产业的特征出发，对该领域内战略联盟的形成机理、特征展开研究，并以支付宝公司为案例，分析了以支付宝公司为核心的战略联盟体系的构成与合作方式。最后，本文从移动互联网产业内的企业间合作与政府规制两个视角出发，提出了相应的对策建议。 本文的贡献主要体现在两个方面，一是对移动互联网产业内的战略联盟问题进行研究，这是之前学者较少涉及到的现实领域；二是提出了支付宝以“信用”资源为核心构筑起战略联盟体系，这与之前学者提出的战略联盟形成所依赖的资源（如：产品、生产、知识）有所不同。 关键词：战略联盟；移动互联网；支付宝公司；“信用”资源 Research on the Enterprise Strategic Alliance in the Mobile Internet Industry:Take the Alipay as an example Abstract: Competition and cooperation are the two major themes of study on the behavior of the enterprises. Strategic alliance is an important form of cooperation between enterprises, in different historical periods, different industries, strategic alliance has a different connotation and forms. The mobile Internet industry is an emerging industry, it has been a certain theoretical significance and practical significance to research on the formation mechanism of strategic alliance and mode of cooperation in the field . Based on the summary of the relevant literature, we summarized the main types of strategic alliances. Further from the characteristics of the mobile Internet industry, we will study the formation mechanism and characteristics of the strategic alliance in the field, and take the Alipay company as a case, analysis the constitute of the strategic alliance system and cooperation with Alipay as the core. Finally, we put forward the corresponding countermeasures and suggestions according to the perspective of cooperation between enterprises and government regulation in the mobile Internet industry. The contribution of this paper is mainly reflected in two aspects, one is the study of strategic alliance in the mobile Internet industry, this is the practical field that previous scholars less involved; the two is that we put forward to use the trust as the core resources to build strategi