SWOT战略分析法问题研究.doc

目 录 TOC \o 1-2 \h \z \u 摘 要 I Abstract II 引 言 1 1 餐饮公司发展现状 3 1.1 公司概况 3 1.2 餐饮公司SWOT分析 4 2 餐饮公司现存问题分析 9 2.1 菜品研发不足 9 2.2 员工培训不足 9 2.3 顾客反馈渠道不完善 10 2.4 缺乏品牌影响力 10 3 餐饮公司现存问题解决对策 11 3.1 创新特色菜品 11 3.2 加强员工培训 11 3.3 了解客户需求 11 3.4 加强品牌宣传力度 12 结 论 13 参考文献 14 致 谢 16 摘 要 在市场经济深入发展的今天，我国民生水平也逐步提高，伴之而来的是消费者对餐饮行业的巨大需求，这促使大量创业者源源不断的涌入市场，为市场带来新鲜血液的同时也让餐饮业焕发出更强的活力。但随着资本的不断注入许多老字号餐饮企业正急需改变自身的发展策略。 近些年来的餐饮市场大热催生出了不少以连锁加盟为核心的企业，在这些企业中不乏一些体量大、运营规范的优秀企业，这些企业在发展过程中开发出了许多以新颖的运营方式为基础的发展方向，这也为行业的后来者提供了参考，但在市场中仍有许多小型的餐饮连锁企业，这些企业通常没有合理的运营方式来应对如今愈发激烈的竞争环境。 本文将以餐饮公司为例，结合笔者的实践经历，以SWOT分析法为核心，结合自身情况分析，为企业选择合适的发展方式，帮助企业摆脱发展困境，争取早日突破瓶颈，从各类连锁餐饮企业中脱颖而出。 本文的写作思路主要是通过SWOT分析法，研究的优势、劣势、机会与威胁，并通过结合分析，提出，菜品、顾客服务、人才和品牌等四个方面的现存问题给出菜品、品牌、管理、采购、服务等多方面的改进意见，以完善企业的发展。本文通过实际情况结合理论分析，目的是为提供一套量身定制运营思路，并期望可以为更多餐饮业同行提供借鉴。 关键词：；连锁餐饮；SWOT分析  Abstract In todays market economy in-depth development, Chinas peoples livelihood level has gradually improved, accompanied by the huge demand of consumer catering industry, which has prompted a large number of entrepreneurs to continuously enter the market, bringing fresh blood to the market, but also making the catering industry glow with stronger vitality. However, with the continuous injection of capital into many time-honored catering enterprises are in urgent need of changing their own development strategies. In recent years, the food and beverage market has given birth to many enterprises with chain alliance as the core. Among these enterprises, there are some excellent enterprises with large volume and standardized operation. In the process of development, these enterprises have developed many development directions based on novel operation mode, which also provides reference for the later generations of the industry. However, there are still many small-scale catering companies in the market Lock enterprises, these enterprises usually do not have a reasonable development strategy to deal wit