公司市场推广问题研究.docx

目 录 TOC \o 1-2 \h \z \u 摘 要 I Abstract II 引 言 1 1 美业公司市场推广现状分析 3 1.1 医疗整形行业宏观环境分析 3 1.2 医疗整形行业市场竞争分析 4 2 美业公司市场推广所存在问题 7 2.1 企业文化建设不足 7 2.2 组织结构不够完善 8 2.3 成本管控易出纰漏 10 3 美业公司市场推广对策与建议 13 3.1 加强企业文化建设 13 3.2 优化组织内部结构 15 3.3 完善成本管控机制 18 结 论 20 参考文献 21 致 谢 23 摘 要 让自己变得更美是几乎每个人都会产生的想法，而人们的这一需求则带动了美容行业的发展，尤其是近年来人们生活富足，更加刺激了美容行业的消费，在一定程度上带动了我国经济的发展，这也与我国的国情发展息息相关。但在美容行业的日益发展中，其营销中所存在的问题也逐渐显现出来，美容营销一方面是为了达到凸显美容的功效的目的，另一方面则是为了让其行业的利润最大化。本文以美容行业的佼佼者美业公司的发展为案例进行分析，在分析的过程中不但采用理论的方式，同时辅助以实践的方式，并且充分的借鉴当前国内外有关学者发表的论著，着重对该公司在发展中推出的推广方案进行研究，从而发现该公司在发展中所存在的不足，从而根据这些不足提出可行性的改进措施。 本文所提出的优化策略一方面参考了多家成功企业在其发展中所总结的经验，另一方面则是综合了各种理论，提出这些策略的目的是为了促使美业公司在其企业的发展壮大中能够利益最大化，同时也从营销推广的角度进一步提升美业公司的企业竞争力。 关键词：美容整形； 美业公司； 推广； 市场营销  Abstract Making yourself more beautiful is an idea that almost everyone will generate, and this demand of people has driven the development of the beauty industry. Especially in recent years, people have a wealth of life, which has stimulated the consumption of the beauty industry and has driven it to a certain extent. The development of Chinas economy is also closely related to the development of Chinas national conditions. However, in the growing development of the beauty industry, the problems in its marketing have gradually emerged. On the one hand, beauty marketing is to achieve the purpose of highlighting the efficacy of beauty, on the other hand, it is to maximize the profit of its industry. This article takes the case of the development of Dalian Mingren International Beauty Company, a leader in the beauty industry, as an example. In the analysis process, it not only adopts a theoretical approach, but also assists in a practical way, and fully draws on the current works published by relevant scholars at home and abroad , Focus on the companys development in the promotion program launched by research, so as to find the companys development deficiencies, so as to propose feasible improvements base