niko and 品牌推广策略研究.docxVIP

niko and…品牌推广策略研究 Research on Brand Promotion Strategyof Niko And … 毕业实习与论文中文摘要 niko and…品牌推广策略研究 摘 要：niko and…是一家来自于日本的集家具、服饰、生活日用品、食物于 一体的店铺。在2019年12月，企业强势入驻中国市场。据了解，企业的第1家 门店位于上海淮海路。在2020年12月，企业开设了第二家分店niko and...THE LAB,开设于上海的南京路，由此可见其主要市场仅仅局限于上海，随着企业在 国内市场上不断的发展，其中的问题也会逐渐暴露出来。在此基础上，管理层必 须结合企业现状，不断优化内部管理模式，提高资源利用率，全力推动企业发展。 在研究过程中，笔者选取传播媒介与品牌推广为切入点，详细分析了营销策 略与企业发展之间的关系，并对相关领域展开深入探究。通过这种方式，找出问 题所在及问题成因，并提供行之有效的解决方案。需要注意的是，政策环境、市 场需求、产品性质、产品质量以及产品价格都会对营销策略构成显著影响。因此, 管理层要结合企业现状，制定详细的战略发展计划，增强品牌影响力，逐步形成 口碑效应。 关键词：快时尚及休闲生活；品牌推广；优化策略；niko and... 毕业实习与论文外文摘要 Research on Brand Promotion Strategy of Niko And ... Abstract:Niko and... is a shop from Japan that integrates furniture, clothing, daily necessities, and food. In December 2019, the company entered the Chinese market strongly. It is understood that the companys first store is located on Huaihai Road, Shanghai. In December 2020, the company opened its second branch rdko and ...THE LAB, opened on Nanjing Road in Shanghai. It can be seen that its main market is only limited to Shanghai. As the company continues to develop in the domestic market, among them The problem will gradually be exposed. On this basis, the management must combine the status quo of the enterprise, continuously optimize the internal management model, improve the utilization rate of resources, and make every effort to promote the development of the enterprise. In the research process, the author selects communication media and brand promotion as the entry point, analyzes in detail the relationship between marketing strategy and enterprise development, and conducts in-depth exploration of related fields. In this way, find out the problem and the cause of the problem, and provide effective solutions. It should be noted that the policy environment, market demand, product nature, product quality, and product price will all have a significant impact on marketing strategies. Therefore, the management must combine the status quo of the company to formu