外资进入中国旅游业的现状、趋向及对策研究.docVIP

外资进入中国旅游业的现状、趋向及对策研究 【摘要】 旅游业作为第三产业的支柱，其发展前景必然会影响到我国服务行业的进一步发展和我国产业结构的优化调整。随后过渡期的来临，服务行业将进一步开放，中国旅游业也将面临更为严峻的考研和挑战。如何在激励的竞争中获取先机，如何正确引导外资在我国旅游业中积极健康稳步前进，取得双赢的效果，如何能够将旅游业中外资的价值最大化，使得真正意义上的发展外资，发展旅游业，从而促进产业结构的优化，这些问题的解决对经济全球化过程中中国旅游业的发展有着重要的意义。因此，加入WTO之后，我国旅游业应该抓住发展契机，积极有效地吸引和利用外资，从整体上提高我国旅游业的国际竞争力，推进我国从亚洲旅游大国向世界旅游强国的跨越。 【关键词】 外资 旅游业 投资环境 外资利用率 应对策略 【Abstract】 Tourism is a pillar of the tertiary industry, and the prospects for its development is bound to affect the further development and optimization of Chinas industrial structure adjustment of Chinas service industry. When the transition period comes, the advent of the service industries will further open and Chinas tourism industry will also face more severe challenges. How to catch the opportunities in the severe competition, how to guide the foreign investment in Chinas tourism industry correctly to achieve the healthy and steady progress and achieve win-win situation, how can the tourism industry to maximize the value of foreign capital, making the development of foreign investment in the true sense of the development of tourism, thereby contributing to the optimization of industrial structure. The resolution of these issues is of great significance to the development of Chinese tourism in the process of oglobalization. Therefore, after the accession to the WTO, Chinas tourism industry should seize the opportunity for development and become active and effective in attracting and utilizing foreign investment, enhance the overall international competitiveness of Chinas tourism industry, thus promoting Chinas leap forward from the Asian travel power to a world tourism power. 【key words】 foreign capital tourism Investment environment foreign capital utilization rate coping strategies 引言 旅游业自古以来就是国家经济增长的一个重要来源，中国五千年的历史长河中留下了众多的名胜古迹，山川秀丽。中国旅游业是一个新兴产业部门，被称为“永远的朝阳产业”、“永远的环保绿色产业”、“国民经济提升的催化剂”。它虽然起步较晚，但已在改革开放中，伴随着国民经济的腾飞而发展起来。进入21世纪，中国成功举办奥运会、世博会、亚冬会、世博会等，加之全国经济一体化和世界多元化的形成趋势，