全球化品牌的感知维度与情感反应-2019年精选文档.docxVIP

全球化品牌的感知维度与情感反应 Cognitive Dimension and Emotional Response of Global Brand Based on the Perspective of Young Chinese Consumers XIE Jiafeng1a , XIE Haitai1b , WANG Hao2 (1a. School of Humanities and Social Sciences ； b. School of Economics and Management , Nanjing Forestry University , Nanjing 21003