课件参考教案广润2016adidas tango league proposal0420en.pptxVIP

2016 ADIDAS TANGO LEAGUEPROPOSED BY RUNAD2016.4.20Table of Contents1 – Event Objectives2 – Event Concept3 – Event Program4 – Other Considerations1 – To promote adidas new products through TANGO LEAGUE promotion platform,2 – To increase brand preference of consumers through TANGO LEAGUE event experiences,3 – To elevate the image of adidas umbrella branding by leveraging the cross-over campaign and SOS resources.Event Objectives Event ConceptProfessionalTournamentExcellentInteractive ExperienceadidasThe Creator of Professional Football EventProgramLogisticsEvent ManagementRecruitmentProfessional TournamentTRIAL ON SYSTEMExcellentInteractive ExperienceBADGE SYSTEMSCHEDULE7.157.227.298.58.128.216.17.8WEEK 1WEEK 2WEEK3WEEK 4WEEK 5WARM UPONLINEBADGE SYSTEM/ Soccer SHOES SERVICE / Football Declaration ChallengeWechat Sign upOFFLINEIn shop RegistrationNational Final(8.20 - 8.21)BJ/CD/GZ Tournaments（7.15 - 8.7）BJ/CD/GZ - TRIAL ON(SOCCER SNOOKER/SOCCER GOLF)SH Tournament（7.22 - 8.14）SH - WEEKLY THEME EVENTSH - TRIAL ON(PREDATOR CHALLENGE/ SOCCER SNOOKER/SOCCER GOLF)RECRUITMENT SYSTEMEnquiry RECRUITMENT SYSTEMRegistrationCRMRegistrationOnline registrationSign up through official promotion HTML5 pageFill in Team information (Team name / slogan)Provide 5 players information (Name/ Age/ ID numbers/ Contact numbers/ Team captain)Finish registration to get TEAM BADGE ( redeem adidas points)In shop registrationQR code in shop poster for sign upSign up through official promotion HTML5 page Sign up through in shop registration can get 5 adidas product couponsCFA CRM Verify Players’ information Send tournament invitation to players in CFA Youth league team through CFA Youth Development Department.CRM Registration RUN CRMSend tournament recruitment message Assist online registration managementSend adidas product promotion message10 years database for amateur players:1000 teams/ city 200-300 teams/ city eligible for participationCFASCHOOL CRMSend tournament recruitment messageRecommend