国际贸易中如何建立和控制营销渠道.docxVIP

外语学院成教本科毕业论文 肇 庆 学 院 成教毕业论文 题目：国际贸易中如何建立和控制营销渠道 学生姓名： 学 号： 系 （院）： 外语学院英语系 专 业： 英 语 班 级： 指导教师姓名及职称： 教授 起止时间： 201年 月至201 年 月 SCHOOL OF FOREIGN LANGUAGES Zhaoqing Declaration of Academic Integrity I promise that the thesis contains no material which has been accepted for the award of any other degree or diploma in any institutes of higher learning and that, to the best of my knowledge and belief, the thesis contains no material previously published or written by another person, except when due reference is made in the text of the thesis. I understand that to do so would mean that I had committed plagiarism, and that it is my responsibility to be aware of the University’s regulations on plagiarism and their importance. Signed: Date: PAGE II How to Establish and?Control the Marketing Channel?in International Trade Abstract：With the obtain of foreign-funded enterprises trade right and distribution right after?adding?WTO, the marketing channel?competition is more intense,?how to?establish the effective?control of marketing channels?for enterprises in the?international trade?and expand market share?and has?an important role?to enhance their own competitiveness.?This paper?briefly introduced?the classification?of marketing channel?in international trade,?then?discussed?some?principles and methods for?enterprises to establish and?control the marketing channel?in international trade, in addition ,the?assessment of marketing?channels?in international trade?were described. Key words: marketing channel; establish; control; assessment 目 录 前言1 1.国际营销渠道的构成和特点1 1.1国际营销渠道的构成1 1.2国际营销渠道的特点1 2. 国际贸易中营销渠道的建立和控制2 2.1营销渠道的建立2 2.2营销渠道的控制3 3. 国际贸易中营销渠道的评价4 结论5 参考文献6 致谢7 PAGE 9 前言 随着经济全球化的发展，越来越多的企业需要走出国门，建立国际贸易，在国际化的市场浪潮中为自身赢得一席之地，而国际贸易中营销渠道的建立和控制显得尤为重要。建立有效的营销渠道，可以极大地提升企业在国际市场中的竞争力，迅速占领新的市场，为企业谋求巨大的经济效益。因此研究在国际贸易中有效的建立和控制营销渠道对于企业的发展具有重要价值，同时对于推动社会的经济进步也具有一定的现实意义。下面就国际贸易中如何建立和控制营销渠道的相关内容展开讨论。 国际营销渠道的构成和特点 所谓营销渠道,是指促使产品或服务顺利到达被使用或消费的一整套相互依存的组织。[]那么国