服装行业电子商务现状分析与发展前景研.doc

目 录 TOC \o 1-3 \h \z \u 20582 摘 要 I 2744 Abstract II 13665 引 言 1 27066 1服装行业电子商务发展现状 3 11297 1.1 国内服装行业电子商务发展现状 3 4421 1.2 H寄卖有限公司线上店铺发展现状 4 15555 2H寄卖公司线上店铺运营方式分析 5 18875 2.1直通车运营方式分析 5 21486 2.2超级推荐运营方式分析 5 17326 2.3微淘运营方式分析 6 9297 3H寄卖公司线上店铺运营收益分析 9 8689 3.1直通车收益分析 9 31971 3.2超级推荐收益分析 9 613 3.3微淘内容分析 10 31335 4 服装行业电子商务发展前景 12 28084 4.1服装行业电子商务发展趋势 12 24962 4.2H寄卖公司线上店铺前景分析 12 15853 结 论 14 24154 参考文献 15 1142 致 谢 17 摘 要 电子商务行业发展于20世纪90年代，经过近几十年的发展，从具体的应用发展到各种各样多方式的产业，并且通过创新已经如果到国民经济中，对社会的发展起到很大的推动作用。随着互联网的快速普及，把服装行业从传统的线下转移到线上，电商中的服装行业一直都是需求量大，回购率高的特点，是电子商务领域潜力最大的品类市场。尤其近期的电商直播，把曾经只能看图片和视频变成了现在可以试穿，增加了顾客的消费倾向，更直观生动的展示商品，把电子商务服装行业推上了一个新的台阶。各种大数据的应用，针对买家的千人千面，更好的把适合买家的商品推到买家面前，更富有针对性。 本文主要研究目的是研究服装行业电子商务现状分析和发展趋势，互联网时代的特点之一就是更新较快，落后就要被淘汰。要对现状和未来趋势进行分析，进而规范行为和融入新的趋势。对电子商务环境下服装行业的运营模式进行分析，对各个运营模式带来的收益进行分析和研究，使瑞丰寄卖有限公司线上店铺投产比呈上升趋势，进而使店铺利益最大化是本文的主要研究意义。 关键词：服装行业；运营方式；运营收益 Abstract The development of e-commerce industry in the 1990s, after decades of development, from specific applications to a variety of multi-mode industries, and through innovation has been to the national economy, plays a great role in promoting the development of society. With the rapid popularization of the Internet, the clothing industry has been transferred from the traditional offline to online. The clothing industry in e-commerce has always been characterized by large demand and high repurchase rate, which is the most potential category market in the field of e-commerce. In particular, the recent e-commerce live broadcast, which used to be able to only see pictures and videos, has turned them into something that can be tried on now, which has increased customers consumption tendency, displayed goods more intuitively and vividly, and pushed the e-commerce clothing industry to a new level. All kinds of big data applications are aimed at thousands of people and thousands of faces of buyers, so as to better push the products suitable for bu