个人理财业务研究.docVIP

目 录 TOC \o 1-3 \h \z \u 摘 要 I Abstract II 引 言 1 1 A公司个人理财业务现状 3 1.1 A公司个人理财业务类型及特点 3 1.2 A公司个人理财业务现状 3 2 A公司个人理财业务存在的问题 7 2.1市场营销手段有待提高 7 2.2理财产品风险管控能力还待加强 7 2.3缺乏复合型高素质的专业理财人员 8 2.4理财产品雷同，产品设计管理机制不健全 8 2.5个人理财产品定位不准 9 3 A公司个人理财业务对策分析 9 3.1提高市场营销能力 9 3.2积极从分业经营向混业经营转变，提高风险管控能力 10 3.3加强专业人才的建设 10 3.4加快理财产品的创新 11 3.5主动出击创造市场 11 结 论 12 参考文献 14 致 谢 16 摘 要 随着国民财富的增长，公民对资产管理的需求也开始上升，越来越多的人开始加入到增值的行列。在这样的背景下，处于中国金融市场主导地位的中国银行面临着新的机遇，这些机遇必然会带来新的方向。本篇文章以A公司为例研究资产管理公司在个人理财市场中的作用，结合个人理财业务的特点，提出A有限公司的竞争战略研究的迫切性和必要性，然后分析了外部环境的机会和挑战，公司内部所具有的优势和劣势，对这家公司进行分析，制定出公司的营销策略以及实施途径,并根据近几年来国家统计的数据对金融市场大的方面进行了分析，从分析中看出金融市场中个人理财业务的可行性是非常高的，因此，公司可以加大对个人理财业务的投资，以期公司能在个人理财这一领域脱颖而出。虽然公司目前的规模资金较为匮乏，但是发展前景远大，希望公司以后会越办越好。 关键词：资产管理公司； 理财产品； 个人理财； 风险； 收益 Abstract With the growth of national wealth, citizens demand for asset management also began to rise, more and more people began to join the ranks of value-added. Against this background, the Bank of China, which dominates Chinas financial markets, is facing new opportunities, which are bound to bring new directions. This article takes The Role of McKent Asset Management Company as an example in the personal finance market, combines the characteristics of personal finance business, puts forward the urgency and necessity of the competitive strategy research of McEnte asset management Limited, then analyzes the opportunities and challenges of the external environment, the advantages and disadvantages of the company, analyzes the company, develops the companys marketing strategy and implementation approach, and analyzes the large areas of financial market according to the data of national statistics in recent years. From the analysis, it can be seen that the feasibility of personal finance business in the financial market is very high, so that the company can increase investment in personal finance business, in order to enable the company to stand out in the field of per