服装行业的退货逆向物流管理策略研究.pdfVIP

服装行业的退货逆向物流管理策略研究 摘 要 逆向物流包含了产品退回、 物品再利用、 废弃物处理、 维修和再制造等流程的物流活动， 能创 造生态效益和经济效益，是构建循环型经济的必然选择。随着社会的发展，人们生活品质的提高， 对商品在各方面的要求也逐步提高， 退货问题在各个行业都越来越突出。 退货逆向物流作为逆向物 流的主要组成部分扮演着更加重要的角色， 更多企业也把目光聚焦退货， 争取让这块儿冰山融成可 以带来经济利益的水源。 为了提高顾客的满意度 , 维持并提高顾客对本企业产品的忠诚度 ,企业采取 自由的退货政策 ,导致退货的大量增加， 居高不下的退货率 , 大量的退货成本严重影响了企业的利润 . 因此退货逆向物流已日益成为企业之间竞争的一个有力的武器。 通过对退货逆向物流的发展以及结合服装行业的退货特点的研究， 阐述了目前退货中存在的问 题以及解决退货问题的意义，从而提出了几点关于解决退货问题的策略。 关键词 ：逆向物流 退货逆向物流 服装行业退货问题 解决策略 I The clothing industry return reverses logistics management strategy ABSTRACT The Reverse logistics contains a return items, items, reuse, waste processing, maintenance and manufacturing processagain the logistics activity, can create ecological benefit and economic benefit, is the inevitable choice of building circular economy. With the development of society, people life quality to raise so for goods in various aspects required and gradually improve in every industry, the problem is more and more outstanding. Return the reverse logistics as the main part of the reverse logistics is playing a more important role, more enterprise also togaze andstrive for the return of nuggets tip into a can of economic benefits to the water. Especially with the electronic commerce network marketing development, in order to improve the customer degree of satisfaction, maintain and enhance customer product loyalty to this enterprise, the enterprise take free return policy, lead to the return of a large increase, high return rate, a large number of return cost serious impact on the enterprise profits. Therefore return reverse logistic