1-4 商务英语写作.ppt

Business English Writing;Goodwill Effects;3. Positive language e.g. Unfortunately, your order cannot be sent until next week. Fortunately, your order can be sent next week. Practice: 1. To avoid the loss of your credit rating, please remit payment within ten days. 2. Your misunderstanding of our June 1 letter caused this mistake. 3. You cannot visit the office except on Sunday. 4. Our stone-skin material won’t do the job unless it is reinforced. ;2 Letter;Functions;The 6 c’ s principles ;Structure of English letters;1、我们的市场行为主要的导向因素，第一个是市场需求的导向，第二个是技术进步的导向，第三大导向是竞争对手的行为导向。 2、市场销售中最重要的字就是“问”。 3、现今，每个人都在谈论着创意，坦白讲，我害怕我们会假创意之名犯下一切过失。 4、在购买时，你可以用任何语言；但在销售时，你必须使用购买者的语言。 5、市场营销观念：目标市场，顾客需求，协调市场营销，通过满足消费者需求来创造利润。**** 6、我就像一个厨师，喜欢品尝食物。如果不好吃，我就不要它。***** 7、我总是站在顾客的角度看待即将推出的产品或服务，因为我就是顾客。*** 8、利人为利已的根基，市场营销上老是为自己着想，而不顾及到他人，他人也不会顾及你。**** ; Structure 1.Letterhead 2. Date 3.Inside address 4. Salutation 5 .(subject line) 6 . Body 7. Complimentary close 8. Signature 9. Enclosure 10. CC;Address of an Envelop;1. The indented form;2. The block form;Other envelop addressing;ii. Ask somebody to forward a letter to the recipient in person;CHAPTER 7 ;STEPS: ;Explaining briefly the circumstance of writing Stating how you came to know about the company Providing some brief information about you or your firm ;Introducing who we are;I am very eager to enter the Graduate School of your University next fall as a Ph. D. candidate in physics. May I have the general outline for the qualification examination？;请告知贵公司的业务范围？;Making requests;; I would appreciate it very much if you would send me a graduate catalogue of your university, and also a set of application forms for admissions.;THIRD PART ;;FOURTH PART;Chapter 4 Reply- layout;Practice: ;Part 2;Practice: ;Part 3 ;Practice:;Part 2;Practice: