明星代言虚假广告法律责任的思考.docVIP

目 录 中文摘要………………………………………………………………………………I 英文摘要…………………………………………………………………………… = 3 \* ROMAN III 一、引言……………………………………………………………………………1 二、明星代言虚假广告的法律性质分析……………………………………1 〔一〕明星代言是法律问题还是道德问题………………………2 〔二〕代言人法律责任分析………………………………………2 三、我国明星代言虚假广告的责任现状…………………………………………4 〔一〕法律制度不健全……………………………………………5 〔二〕政府监管不到位……………………………………………5 〔三〕代言产品泛滥………………………………………………5 四、 国外兴旺国家关于明星代言广告的规定………………………………………5 五、完善法律制度明确明星代言责任……………………………………………7 〔一〕明星代言的责任界定…………………………………………7 〔二〕扩展明星责任主体范围………………………………………7 〔三〕标准明星允许代言产品的范围………………………………7 〔四〕提高消费者的权利意识………………………………………8 六、结语……………………………………………………………………………8 参考文献…………………………………………………………………………10 致谢………………………………………………………………………………11 明星代言虚假广告的法律责任的思考 摘 要：“三鹿〞事件成为民众普遍关心的热点问题，随之进入人们视野并引起广泛争论的还有明星代言虚假广告的法律责任问题。如今，明星代言虚假广告屡见不鲜,给公众和消费者的合法权益造成巨大损害,明星就其代言的广告是否应承当法律责任及承当何种法律责任成为社会舆论的焦点。?食品平安法?的出台,并没有使明星代言虚假广告问题得到根治。代言明星与雇用人存在劳务合同关系,与消费者却不存在合同关系。当消费者遭受虚假广告损害时,通过合同法不能得到周全保护。许多国家和地区将代言明星列为广告法律关系的主体,明确规定代言明星对消费者负有注意义务。 本文在?食品平安法?实施的前提下,从明星代言虚假广告的法律性质和现状展开分析,对当前我国明星代言广告的法律规制和消费者提出建议, 维护消费者的合法权益。 关键词：明星代言 虚假广告 法律责任 Reflections on Star engaging in false advertising liability Abstract：SanLu events become the hot issues concern to the people and then into peoples horizons and cause extensive debate and star endorsement of the legal responsibility of false advertising. Nowadays, star endorsement for the public common occurance, false advertising and the legitimate rights and interests of consumers, star great harm its speak of advertising should assume legal responsibility and whether what legal responsibility become social public opinion focus. Food safety come on stage, and not make star endorsement false advertising problems are radical. Stars and hire people speak existing labor contract relationship with consumers, however, does not exist contract relationship. When consumers suffer false advertising damage, cant get comprehensive protection by law. Many countries and regions will endorse star as the subject of legal relations, advertising expressly for attention to consumers spea