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毕博-管理咨询工具方法—Retention_Through_Redemption.pdf

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Retention Through Redemption by D. Michael Abrashoff Reprint r0102l 2 Copyright © 2001 by Harvard Business School Publishing Corporation. All rights reserved. D i f f e r e n t Vo i c e Retention Through Redemption Once, sailors couldn’t leave the USS Benfoldfast enough. Today, the vessel is the pride of the Paciﬁc ﬂeet, and sailors from other ships are clamoring to join its crew. How did the captain of the ship, Mike Abrashoff, get the Benfold back on course? By breaking bad habits and jettisoning old attitudes – starting with his own. by D. Michael Abrashoff f employee retention is a headache solve. Although the Benfold is a techno- Ifor business, it’s a migraine for the logical wonder – for instance, its radar U.S. Navy. Forty percent of the navy’s system can track a bird-sized object new recruits will wash out of the ser- from 50 miles away – virtually all its 310 vice before their four-year tours are up. sailors were deeply demoralized. In fact, That’s not just bad for the military’s they were so unhappy with their lives