《运营管理（双语）》Chap02-Competitiveness and strategy.pdf

Previous review 1. What is operations? 2. What is operations management? 3. Identify some important activities the three major functional areas of organizations. 4. List two major aspects of process management 5. Identify the basic sources of process variation. Student Slides Chapter 2 Competitiveness, Strategy, and Productivity Chapter 2: Learning Objectives  You should be able to: 1. What is competitiveness? 2. Identify some operations activities that influence competitiveness. 3. Define the term mission, goals, strategies, tactics. 4. Name the three basic business strategies. 5. What are the four perspectives of a balanced scorecard? 6. What is the purpose of a balanced scorecard? 2-3 Competitiveness  Definition:  How effectively an organization meets the wants and needs of customers relative to others that offer similar goods or services.  The key to successfully competing • What do customers want? • How can these customer needs best be satisfied?  Organizations compete through some combination of their marketing and operations functions. 2-4 Businesses Compete Using Operations 1. Product and service design 2. Cost 3. Location 4. Quality 5. Quick response 6. Flexibility 7. Inventory management 8. Supply chain management 9. Service 10. Managers and workers 2-5 Why some organizations Fail  Neglecting operations strategy  Failing to take advantage of strengths and opportunities, and/or failing to recognize