印度翠鸟 - 品牌介绍.pdfVIP

BRAND PRESENTATION @2016 VANDERGEETEN KINGFISHER BREWERIES / 翠鸟啤酒 THE INSPIRATION FOR THE CHOICE OF THE BRAND NAME WAS CERTAINLY INFLUENCED BY THE GREAT NUMBERS OF THESE BEAUTIFUL AND STRIKINGLY COLORED BIRDS WHICH ABOUND IN INDIA WHERE OVER 70 DIFFERENT VARIETIES/SPECIES OF KINGFISHER CAN BE FOUND - MORE THAN IN ANY OTHER COUNTRY OR CONTINENT IN THE WORLD . KINGFISHERS ARE PARTICULARLY PREVALENT IN BANGALORE , THE GARDEN CITY OF INDIA, WHICH IS ALSO HEADQUARTERS TO THE UNITED BREWERIES GROUP, BRAND OWNERS OF KINGFISHER PREMIUM LAGER . KINGFISHER, THE BIRD IS KNOWN FOR ITS KEEN INSTINCT, AND PERFECT AIM . IT ZEROS ON ITS TARGET WITH UNFALTERING FOCUS. IT IS A VERY VIBRANTLY COLORED BIRD. ALL OF ITS COLORS REPRESENT ENERGY, YOUTHFULNESS , ENTHUSIASM, FREEDOM WITH A TOUCH OF FORMALITY AND DISCIPLINE. 取名翠鸟的灵感源自于这种美丽又色彩丰富的鸟在印度十分显而易见 ， 并且种类丰富。翠鸟在班加罗尔十分常见 ，它是印度的花园之城 ，也 是翠鸟啤酒品牌拥有者联合酿造集团的总部所在城市。翠鸟闻名于其 敏锐的直觉与百发百中的捕鱼本领 ，十分具有活力。 KINGFISHER BREWERIES / 翠鸟啤酒 NO WONDER , THAT THIS BIRD WITH AN EYE FOR RIGHT FOCUS AND AN AIM FOR SUCCEEDING IN ITS ATTEMPT BECAME THE MASCOT FOR THE KINGFISHER BRAND OF BEER FROM THE STABLES OF THE UB GROUP. KINGFISHER‘S AWARD WINNING FLAVOR AND CONSISTENT EXCELLENCE OF QUALITY HAS MADE KINGFISHER ONE OF THE LARGEST SELLING BEER BRANDS IN THE WORLD TODAY. THE NEW LOOK DESIGNED BY THE UK BASED PACKAGING SPECIALISTS, CLAESSENS, IS REPRESENTATIVE OF THE BRAND IN FULL FLIGHT, IN A SUPPORTIVE ENVIRONMENT. 它所有的色彩都代表了能量 ，青春 ，热情 ，自由。所以并不奇怪 ，翠 鸟因其各种特性成为了联合酿造集团啤酒品牌的幸运儿。翠鸟是在当 今世界屡获殊荣品质卓越销量最大的啤酒品牌之一。翠鸟啤酒的新包 装代表了品牌的一跃而起和对环境的关注 ，是由英国设计师 CLAESSENS设计的。 KINGFISHER GLOBALLY /翠鸟啤酒在世界 KINGFISHER PREMIUM LAGER HAS WON NUMEROUS INTERNATIONAL AWARDS FOR ITS EXCELLENCE EXCEPTIONAL QUALITY, AND IS AVAILABLE IN OVER 55 COUNTRIES 翠鸟拉格凭借其卓越的品质夺得众多国际奖项。 KINGFISHER PREMIUM LAGER, IS THE