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Phenomenal explosion in search and corresponding growth in our business… Reference that the figures noted here are industry average, do you want to use this figure or Overture’s $0.40 CPC? There are many different mediums for marketers to reach potential customers. Some require a high or low level of targeting and an either active or passive user participation. Examples of low targeting and passive user participation include network TV, radio and billboards. Examples of high level of targeting and also passive include catalog mail, trade magazines, opt-in email and direct mail. Search is dif