产业动态与全球市场分析(1).pptxVIP

Overview of the Block;The Concept of Industrial Dynamics;The Players;The Role of ICT in Changing the Rules of the Game;Migatronic -〞The Rolling Case〞 ;Some Key Concept Theories;Competence-based Theory;Strategic Implications of the Competence-based Theory;Teaching Methods;International Market Analysis;Aims and Approaches;Market Analysis and Organisational View of the Environment;Assumptions Underlying Knowledge Acquisition;Implications for Market Knowledge Acquisition;The asian perspective;Three Types of Productive Organisational Learning;;Types of Marketing Intelligence ;The Emic and Etic Debate;Studying the Company;Respondent Selection;The Concept of Market Knowledge;Organisational Dissemination of Market Knowledge;Analysis Of New Market Opportunities;Analysis Of New Market Opportunities;Ansoff’s Product-Market Framework;Market Selection and Pruning Decisions;Criteria for Market Selection;;Consideration Regarding Pruning;Customer Value Analysis (CVA);;Preferences for Alternative Approaches to Market Knowledge Acquisition;Types of International Market Research;A Model of Market Opportunity Analysis;;Industry Analysis;Estimating Industry Market Potential;Industry sales forecast;Estimating a Firms Sales Potential;Company’s sales forecast;Analysis of market size;Summary of Estimating Equations;Market Attractiveness Criteria;Competitive Strengths;Problems Relating to International Market Research;Rationale and Styles of Interviewing;Interviewing process;Respondents’ Perception of the Interviewer;Validity Checks;The Issue of Vocality;Segmenting business markets;9、静夜四无邻，荒居旧业贫。。4月-224月-22Sunday, April 24, 2022 10、雨中黄叶树，灯下白头人。。22:53:5622:53:5622:534/24/2022 10:53:56 PM 11、以我独沈久，愧君相见频。。4月-2222:53:5622:53Apr-2224-Apr-22 12、故人江海别，几度隔山川。。22:53:5622:53:5622:53Sunday, April 24, 2022 13、乍见翻疑梦，相悲各问年。。4月-224月-2222:53:5622:53:56April 24, 2022 14、他乡生白发，旧国见青山。。24 四月 202210:53:56 下午22:53:564月-22 15、比不了得就不比，得不到的就不要。。。四月 2210:53 下午4月-2222:53April 24, 2022 16、行动出成果，工作出财富。。2022/4/24 22:53: