文本参考经济学1lecture.pptxVIP

;The meaning of monopolistic competition Why oligopolists and petitive firms differentiate their products How prices and profits are determined in monopolistic competition in the short run and the long run Why monopolistic competition poses a trade-off between lower prices and greater product diversity The economic significance of advertising and brand names;The Meaning of Monopolistic Competition;Product Differentiation;Product Differentiation;There are three important forms of product differentiation: Differentiation by style or type – sedans vs. SUVs Differentiation