营销管理ch16经销商与通路商.pptVIP

Coordinating Transportation Intermodal Transportation Two or more transportation modes used in combination Containerization: piggyback, fishyback, birdyback modes Freight Forwarders Organizations that consolidate shipments from several firms into efficient lot sizes Megacarriers Firms that provide several modes of shipment * *Copyright ? Houghton Mifflin Company. All rights reserved. 第二十八页，共三十二页。 Strategic Issues in Physical Distribution Distribution Decisions Impact customer service and satisfaction Affect the marketing mix makeup Provide assistance in maintaining competitive prices Suppor