河南芒山古镇旅游资源开发探析（资料）.docVIP

河南芒山古镇旅游资源开发探析（资料） 目录 TOC \o 1-9 \h \z \u 目录 1 正文 1 文1：河南芒山古镇旅游资源开发探析 2 第一章 绪论 。 3 第一节 选题的背景和意义* 3 三、芒山镇旅游业存在的问题 4 四、选题的意义 4 第二节 选题的依据 4 一、理论依据 4 第三节 研究方法和技术路线图 4 第一节 问卷的设计、发放与回收 5 第二节 问卷分析 5 三、体验满意度与期望值分析 6 一、古镇旅游产品设计 6 二、芒山镇旅游市场开发策略 6 第三节 芒山镇旅游营销策略 7 文2：古镇旅游产品开发 7 一、引言 7 二、文献回顾 7 三、古镇旅游类型 8 四、古镇 旅游 开发策略 10 参考文摘引言： 11 原创性声明（模板） 12 文章致谢（模板） 12 正文 河南芒山古镇旅游资源开发探析（资料） 文1：河南芒山古镇旅游资源开发探析 **　ABSTRACT In recent yea， the ancient town tourism gradually becomes a popular touristdestination in our country. Because each town has its different backgrounds， differentcultural background， and different folk customs， visito to different tow could enjoydifferent culture and learn about the different customs and habits， which is an importantreason for the rapid development of ancient town tourism。 Yongcheng Mangdang Mountain Han Culture Tourist Area was awarded as National5A tourist attractio with the support of the government this year. However， it takessightseeing tourism as the main mode and cannot meet the needs of tourists of on this realistic background， the tourism market development of mountmountain town becomes extremely urgent， that is， to traform a single sightseeing tourinto a composite tourism model integrating sightseeing， leisure， vacation and healthtourism， which is also an inevitable trend of sustainable development of ancient towntourism。 According to the relevant theoretical studies home and abroad on the developmentand protection of ancient town This paper analyses and explores the currant situation ofMangshan Town tourism development and protection， conducts a survey of market demandof the ancient town， illustrates its general situation and resource distribution， evaluates itsresource features and puts forward ideas and suggestio on the development of MangshanTown， and through market research， this paper finds out and analyses the deficiency in thedevelopment of Mangshan Town and finally find